Posted on Sep 14, 2007

Role: Logo & Identity Design // Company: MusiCan // Flash, Photoshop

The brief was to rebrand MusiCan for special needs education & for the general education market, remove the focus from music to education in general so they could diversify into other subjects, literacy, history, math’s etc

Key words were; positive, affirming, education, learning, freedom, knowledge, wisdom, fun, ageless.

The apple symbolised education, a thirst for knowledge, teachers, wisdom & the tree of knowledge & is quickly associated with education.The style is simple, ageless, adaptable (can be applied to any future subjects), universal appeal to teachers/ educators & corporate clients alike.

 

Original logo and re-design comparison

 

Skills development icons

 

Re branded CD Cover